Modern Mutt Branding
Modern Mutt was a Shopify store offering a curated selection of unique products, including apparel and home goods, tailored for pet lovers.
Company:
Dianthus
Role:
Designer, Illustrator, Art Director
Date:
Nov 2021
Re-Brand: How can we create a more cohesive store name while simultaneously elevating the brand's overall look and feel.
The store was originally named Bainbridge Mercantile and offered a curated selection of pillows, totes, and art designed for backyard farmers, dog lovers, horse enthusiasts, beekeepers, and more.
Modern Mutt
We aimed to elevate the product quality and overall design of the brand. I hired a pet photographer, and under my art direction, we captured photos that instantly enhanced the website's appeal. For the logo, I focused on creating a clean and modern design, with a touch of playfulness to reflect a "sophisticatedly cute" brand identity.
